Privacy Policy — 54bd1

1. Introduction

54bd1 ("we", "us", "our") is committed to protecting the privacy and security of all users who access our online casino and sports betting platform at https://54bd1.bet. This Privacy Policy sets out in clear, plain language how we collect, use, store, share, and protect personal data relating to registered members and visitors across Bangladesh — including users in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

By registering an account or continuing to use the 54bd1 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with any part of this policy, please discontinue use of the platform immediately and contact us to request deletion of any data we may hold about you.

2. Information We Collect

Personal Information Provided Directly by You

When you register an account or interact with 54bd1's services, we may collect the following categories of personal information:

• Identity data: Full name, date of birth, national identification number or passport details (for KYC verification purposes).
• Contact data: Email address, mobile phone number (used for account communications and two-factor authentication).
• Financial data: Payment method details including bKash wallet numbers, Nagad account references, Rocket mobile numbers, Upay identifiers, and masked Visa or Mastercard details. We do not store full card numbers; card data is tokenised through our payment processor.
• Transaction data: Deposit and withdrawal history, wager records, bonus claims, and account balance history.

Automatically Collected Technical Data

When you access the 54bd1 platform, certain technical data is collected automatically by our servers and analytics systems:

• IP address, browser type and version, operating system, and device type
• Pages visited, session duration, referral source, and clickstream data
• Cookie identifiers and local storage data used to maintain your logged-in session and remember your preferences

3. How We Use Your Information

54bd1 uses the personal data we collect for the following specific, legitimate purposes:

• Account management: To register, verify, and maintain your player account, including age and identity verification under our KYC policy.
• Service delivery: To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to record the outcome of games and wagers accurately.
• Compliance: To comply with applicable legal obligations, including anti-money laundering (AML) requirements, responsible gaming obligations, and fraud prevention measures.
• Communications: To send you account-related notifications, security alerts, and — where you have opted in — promotional communications about bonuses, new games, and platform updates. You may opt out of marketing messages at any time by contacting [email protected].
• Platform improvement: To analyse usage patterns, troubleshoot technical issues, and improve the performance, security, and user experience of the 54bd1 platform through anonymised aggregate data.

4. Sharing Your Information with Third Parties

54bd1 does not sell, rent, or trade your personal data to third parties for commercial or marketing purposes under any circumstances. We may share your information only in the following limited scenarios:

Payment Processors

To facilitate your deposits and withdrawals, we share the minimum necessary financial data with our payment processing partners including:

• bKash, Nagad, Rocket, and Upay — for mobile wallet transaction processing
• Visa and Mastercard payment network processors — for international card transactions
• Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank — where bank transfer services are used

Legal Obligations and Regulatory Disclosure

We may disclose your personal data to competent authorities, law enforcement bodies, or regulatory agencies where we are required to do so by applicable law, court order, or where we reasonably believe disclosure is necessary to investigate or prevent fraud, money laundering, or other unlawful activity. In such cases, we will disclose only the minimum information required to satisfy the legal obligation.

5. Data Retention

54bd1 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Active account data: retained for the full duration of your account, plus a minimum of 5 years after account closure for AML and legal compliance purposes
• Transaction records: retained for a minimum of 7 years in line with financial record-keeping requirements
• KYC and identity verification documents: retained for 5 years after the last transaction or account closure, whichever is later
• Marketing preferences and opt-out records: retained indefinitely to ensure we honour your communication preferences

When personal data is no longer required for any of the above purposes, it is securely deleted or anonymised so that it can no longer be linked to any individual.

6. Cookies and Tracking Technologies

54bd1 uses cookies and similar tracking technologies to ensure the platform functions correctly, maintain the security of your session, and understand how users interact with our site. A cookie is a small text file stored on your device when you visit a website.

Types of Cookies We Use

We use the following categories of cookies on the 54bd1 platform:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in and security tokens that protect against cross-site request forgery (CSRF) attacks. These cannot be disabled.
• Performance and analytics cookies: Help us understand which pages are visited most, how long users spend on the platform, and where technical errors occur. Data collected is aggregated and anonymised.
• Preference cookies: Remember your platform settings such as language choice and display preferences so you do not need to re-enter them on each visit.

Managing Your Cookie Preferences

You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, though disabling strictly necessary cookies may impair the functionality of the 54bd1 platform, including preventing you from logging in. For guidance on managing cookies in your specific browser, refer to your browser's official help documentation.

7. Data Security Measures

54bd1 takes the security of your personal data seriously. We implement a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, alteration, disclosure, or destruction.

Specifically, our security framework includes:

• Industry-standard 256-bit SSL (Secure Sockets Layer) encryption on all data transmitted between your device and our servers
• Encrypted storage of sensitive personal data, including financial records, at rest on secured servers with access controls restricted to authorised personnel only
• Regular security audits and vulnerability assessments of our platform infrastructure to identify and remediate potential weaknesses
• Staff training on data protection practices, with internal data access limited to employees who need that information to perform their specific job functions

8. International Data Transfers

54bd1 operates primarily from servers located in secure data centres. In certain circumstances, personal data may be processed or stored outside Bangladesh — for example, by payment processors or game providers operating internationally. Where such transfers occur, we take steps to ensure that your data receives an equivalent level of protection as it would under applicable data protection standards.

By using 54bd1, you consent to your personal data being transferred to and processed in countries outside Bangladesh where necessary to deliver our services. We will always ensure that any such transfer is subject to appropriate safeguards and that your rights as a data subject are maintained.

9. Your Rights as a Data Subject

As a user of the 54bd1 platform, you have the following rights with respect to your personal data. To exercise any of these rights, contact our privacy team at [email protected] with your registered account details:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete personal data
• Right to erasure: request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations
• Right to restrict processing: request that we limit how we use your data in certain circumstances, for example while a correction request is being investigated
• Right to object: object to our processing of your personal data for direct marketing purposes at any time, and we will cease that processing immediately

We will respond to all data subject requests within a reasonable timeframe. In complex cases we may require up to 30 days. We may need to verify your identity before processing your request to protect against fraudulent access to another person's data.

10. Children and Minors

54bd1 does not knowingly collect personal data from individuals under the age of 21. Our platform is strictly for adults aged 21 and above. If you are a parent or guardian and believe that a minor has provided personal information to 54bd1 without your consent, please contact us immediately at [email protected] and we will take prompt steps to delete that information from our records.

Age Verification Process

All new registrations on 54bd1 are subject to age verification as part of our KYC process. We may request a copy of a valid government-issued photo identification (such as a National Identity Card or passport) to confirm that users are aged 21 or above before withdrawals are processed or bonuses are released.

Responsible Gaming and Data

As part of our responsible gaming commitment, we may use your account data — including transaction history, session length, and wagering patterns — to identify signs of problem gambling behaviour. Where our systems flag a potential concern, a member of our support team may reach out proactively. This monitoring is carried out in your interest and the data used for this purpose is not shared with third parties.

11. Changes to This Privacy Policy

54bd1 reserves the right to update or amend this Privacy Policy at any time. When we make material changes, the updated policy will be published on this page with a revised "Last updated" date. We encourage you to review this page periodically to stay informed about how we protect your information.

Your continued use of the 54bd1 platform after any changes to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the changes, you should cease using the platform and contact us to request closure of your account and deletion of your personal data.

12. Contact Our Privacy Team

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact the 54bd1 privacy team. We are committed to responding to all enquiries promptly and transparently, in accordance with Bangladesh Standard Time (BST, UTC+6) business hours.

Email: [email protected] (plain text only — not a clickable link). Whether you wish to exercise a data subject right, raise a concern about how your information is being used, or report a potential data breach, our team is here to help. We aim to acknowledge all privacy-related enquiries within 3 business days.